Buy on your terms.

A property can look appealing and still miss your investing goal. PriceDNA solves for the offer price that makes the math work.

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Product demo

A PriceDNA analysis starts with the property in front of you and works backward from the result you actually want.

Product demo showing an investor creating a new analysis for 123 Union St S, Concord, North Carolina.

  1. The investor searches for and selects the property address.
  2. The investor enters property basics, including asking price, monthly rent per unit, number of units, and a cash-on-cash return goal.
  3. The investor reviews and adjusts financial assumptions, including financing and operating inputs.
  4. The investor generates the PriceDNA report.
  5. The report opens and scrolls through Market Pulse, the PriceDNA Location Score™, the PriceDNA Estimate™, Projected ROI path, Neighborhood, Location scan, Deal metrics, and Data & assumptions.

Philosophy

Fall in love with the numbers. Let the property make its case.

Curb appeal isn't a return on investment. PriceDNA keeps the deal's emotion apart from its math.

Townhome-style residential investment property at dusk.

How PriceDNA is different

Traditional valuation converges on the market.

Comparative and capitalization valuation methods both converge on the market. Neither solves for the price your goal can support.

Conventional valuation. Sales comparison and capitalization both converge on the market — what others paid, or the price a market cap rate supports — not the price that hits your goal.

The PriceDNA Workflow

PriceDNA converges on your goal.

Start with the deal’s financial profile like income, expenses, and financing. Set your goal. PriceDNA solves for the price that converges on your goal — or gives you the clarity to walk away.

Diagram showing deal inputs and investing goals flowing through PriceDNA to produce a PriceDNA Estimate below the asking price.

Inside the PriceDNA Report™

The deal, distilled.

No spreadsheet. No generic calculator. Location Score. Goal-convergent price. Market pulse. Projected ROI path. The cold, hard facts before you pursue the deal.

PriceDNA Location Score™ 84 Very Good Measures local strength, risk, and market support.
Rental demand
Economic strength
Market hotness
Stylized map with a highlighted location pin.
Goal-convergent valuation

Comparative and capitalization methods are market-convergent. PriceDNA is goal-convergent, putting you at the center of the deal.

Asking Price, Income, Expenses, and Your Goal converging into the PriceDNA Estimate.
Proprietary RENIE Signal

PriceDNA's Real Estate News Intelligence Engine scans for local signals that may shape supply, demand, or pricing before historical data catches up.

Local news Trade journals Business press
Pulsing central signal with news, zoning, planning, and redevelopment satellites.
Year 3Year 5Year 10
Hold · Refinance · Sell

See how cash flow, loan paydown, and potential appreciation may shape your next move.

Illustration of projected ROI building through cash flow, loan paydown, and appreciation.

Deal sources

Find your next deal.

Then run it through PriceDNA to see whether the numbers support your goal.

PriceDNA

From Asking Price to Goal-Convergent Price.

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