Product demos
Analyzing a rental to buy.
One property, one goal, and every section of the report explained as it appears. Under four minutes, or jump to the part you care about.
Product demo video
Miles and Sarah are AI-generated voices, not PriceDNA employees.
Myles Hey, I'm Myles, and this is Sarah. Let's run one deal through PriceDNA, start to finish.
Sarah Let's go.
Myles One twenty three Union Street South, Concord, North Carolina. A five unit building.
Myles Asking, eight ninety nine. Five units, and market rent for a three bed here is fifteen twenty four.
Sarah And here's the question most calculators skip. What are you solving for?
Myles Cash-on-cash, debt coverage, or cash velocity. We care about cash flow per door, so, velocity.
Myles A hundred twenty five a door, a month.
Sarah Change the goal and the price changes. The answer belongs to your goal, not the market's average.
Myles Actual numbers where you have them. The rate's seven.
Myles I'll set vacancy to five. Everything else comes from the location, including flood and wind insurance where they apply.
Myles Get my report. It pulls this area's rents, prices and location data. Over to you, Sarah.
Sarah Up top, the deal the way the seller framed it. Everything below is the deal the way your goal sees it.
Sarah Market Pulse. Local news before it shows up in the data.
Sarah Location Score, eighty one. Open the factors, and economic strength carries the most weight.
Sarah Now the PriceDNA Estimate. At a hundred twenty five a door, your goal supports eight ten or less. That's your goal-convergent price. The seller wants eight ninety nine, eighty nine thousand above it.
Sarah And next to it, the market value. The income value, eight forty six, from the property's NOI at the market cap rate.
Myles So the estimate, the market, and the asking price. The report shows how far the asking price is from each.
Sarah And fifty three thousand above the income value, so an appraisal could come in lower.
Sarah Projected ROI path. Two hundred forty two percent by year ten, and past a hundred by year five.
Myles The S&P 500 often takes eight to ten years to do that.
Sarah Hover any year and the math is right there. Year ten, five hundred seventy three thousand in gain, on two thirty seven in.
Sarah Now plan for the worst case. Downturn replays this county's hardest downturn on record, two thousand eight to twenty thirteen. The value dips, rents kept rising, and it's back in the black by year seven.
Sarah Neighborhood. About fifteen percent renting within a mile, forty percent out at five, so renters are more common a little farther out.
Sarah Nearby influences on resale. Rail tracks just under a mile out. Nothing else flagged, and that's good to know too.
Sarah Deal metrics, from cash-on-cash to debt coverage, and every assumption behind the analysis.
Sarah That's it. Your goal, and the price it can pay. Anything to add, Myles?
Myles Nope, you covered it. Go run one on a property you're actually looking at.
Sarah See ya.
Announcer PriceDNA is for education and information only. It is not an appraisal or investment advice, and projections are not guarantees.
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