Watch a full analysis, start to finish.

Miles Hey everyone, I'm Miles, this is Sarah. We're going to run a real estate analysis in PriceDNA, start to finish.

Sarah Let's get into it.

Miles Our example property, one twenty three Union Street South in Concord, North Carolina. PriceDNA matches it as we type.

Miles Asking price, eight ninety nine. Market rent is pulled for this area, so we take the three bedroom figure, seventeen ten. This property is five units.

Miles Now, the whole idea behind PriceDNA. Everyone shops the same market for a different reason, so it asks what you're solving for.

Sarah Change the goal, and the price changes. Same property, but the answer belongs to your goal, not the market's average.

Miles Cash-on-cash return. Debt service coverage. Cash velocity. Whichever you pick becomes the target the whole analysis converges on. We care how fast cash comes back, so, cash velocity.

Miles Target, two hundred.

Miles Click continue. Use the property's real numbers where you have them. Here we're changing only the mortgage interest rate, to seven.

Miles The rest come from the location. We'll tighten vacancy to six and a half. Location dynamics, tax and growth. Insurance, with flood and wind split out separately.

Miles Alright. Let's click Get my report. And while that runs, over to Sarah.

Sarah It's already here, Miles.

Miles Sweet.

Sarah So, top of the report. This is the deal the way the seller framed it. Everything below is the deal the way your goal sees it.

Sarah Market Pulse catches signals before they become data. A church converted to affordable housing. A mall fighting over back rent.

Sarah Location Score, seventy nine out of a hundred. This is a snapshot of how much the location is doing to support the deal.

Sarah Open the factors and you see what's driving it. Economic strength carries the most weight here.

Sarah Now, the PriceDNA Estimate. The number the whole analysis has been building to.

Sarah Your velocity target of two hundred is supported at eight thirty eight. The seller wants eight ninety nine. Just over seven percent apart, and PriceDNA tells you what that gap means. This isn't a market average. It's your goal-convergent price.

Sarah Next, Projected ROI path. Ten years of this deal on one screen. Three hundred thirty percent projected ROI by year ten, and past a hundred percent by year four. The S&P 500 often takes eight to ten.

Sarah Each bar stacks what builds the return. Appreciation, cash flow, and loan paydown. Hover any year and the math is right there.

Sarah By year ten, eight hundred forty six thousand in modeled wealth. After upfront costs, that is eight hundred ten thousand of gain on your two forty five in.

Sarah Neighborhood. Not how nice the area is. Who lives around the property, and how deep the renter pool is. One mile, four thousand people, fourteen percent renting.

Sarah Three miles out, thirty three thousand people, thirty seven percent renting.

Sarah Five miles, forty percent. That's what the rings are for, the immediate area and the wider one around it, because a property sits in both.

Sarah Location Scan surfaces what a listing won't. Rail tracks just under a mile out. Nothing else flagged, and that's worth knowing too.

Sarah Deal metrics. Every number the analysis ran on. Pick your favorite, and watch how it moves if you change your assumptions.

Sarah Finally, data and assumptions. Every input the estimate was calculated from. If the number isn't what you expected, this is the list to change.

Sarah Folks, that's it. Your deal, your goal, and the price your goal can pay for it. Anything to add, Miles?

Miles Nope, you covered it. Go run one on a property you're actually looking at.

Sarah See ya.

Announcer PriceDNA is a personalized real estate analysis platform. It is not an appraisal, and not investment or financial advice. Figures are estimates based on your assumptions, not a forecast of future returns. Verify details with your own licensed professionals.